Transparent Pricing - The Clay Way
Upfront Price. No Pressure. Every Time.
Our team is paid on volume-not commission-so you get our best price from the start, without the games.
Our Sales Process
Transparent. Straightforward. Built Around You.
At Clay Subaru, our Sales Advisors are not paid like most dealerships. They are not commission-based. They are compensated based on volume and customer satisfaction.
What does that mean for you? It means their job is not to negotiate against you. Their job is simple:
- Find the vehicle that best fits your needs
- Offer it at the lowest possible market-based price
- Make sure you are completely satisfied
The Best Deal. Every Time
What it means for you
Regardless of your negotiation skills, you are guaranteed a great price.
Our pricing is clearly posted online 24 hours a day, 7 days a week. We would not do that if we weren't confident in it.
No hidden rebates you may or may not qualify for
No inflated pricing to "discount" later
No "Trade Rebates" that are made up by devaluing your trade
Just honest, transparent, market-based pricing.
How we price our vehicles
- We continuously monitor the market.
- We shop local dealers daily.
- We evaluate supply, demand, availability, and the age of each vehicle.
Our pricing is data-driven - not based on who negotiates the hardest.
Trade Appraisal You Can Trust
When it comes to your trade, transparency matters just as much. We have trained, experienced appraisers on site every day. But we don't stop there.
To ensure you feel completely comfortable with your offer, we often verify our appraisal using trusted third-party tools such as:
- Kelley Blue Book Instant Cash Offer
- MaxOffer (Powered by CarMax)
- Edmunds
- And other market-based valuation platforms
The bottom line?
We want you to feel confident in your trade value. If that means double-checking or verifying it together, we're happy to do it.
No games. No inflated numbers to manipulate payments. Just real market data and a fair offer.
A Fourth-Generation Commitment
The Clay family is in the building every day. Four generations strong and proudly serving our community since 1947.
We believe in transparent pricing - not just during the purchase, but long after the sale. We are not looking to sell you one vehicle and be done. We want to build a long-lasting relationship and earn the opportunity to serve you, your family, and your friends for life.
That's the Clay Subaru difference.
We hope you'll give us the opportunity to show it to you.
FAQ's
We pay based on customer volume and satisfaction, so the goal is simple: help you find the right Subaru quickly and confidently.
Nope. We publish our best price up front. That’s the same
price every guest sees—online and in-store.
Our posted price reflects the vehicle only. Taxes, title,
registration, and any optional accessories or protection products are
additional and always shown clearly before you sign.
Talk to us. We’ll review it apples-to-apples and make sure you still get a
great value with a great experience.
How Can We Help?
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Clay Subaru
842 Providence Highway
Rte 1 North-Automile
Norwood, MA 02062
- Sales: (781) 650-5338
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