We are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
What is the Subaru Love Promise Community Commitment?
At Clay Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Clay Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Shultz Guest House
C.M. Callahan Elementary School
Brookview House Transitional Housing Program
Norwood Hospital's Cancer Center at Foxboro
Love Promise Stories from Clay Subaru
Subaru and Clay Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Outdoors MVP - Mark N
The Town of Norwood takes great pride in a trail system that has grown into one of the most impressive outdoor assets in the Greater Boston area. At the heart of this achievement is the 22-mile Tiot Trail System, a continuous loop that encircles the town and connects residents to forests, wetlands, and open spaces. When the trail was first envisioned and blazed, planners identified 17 separate locations where safe and reliable water-crossing structures would be required. Each crossing presented its own engineering and logistical challenges, often located deep within wooded areas and accessible only by foot. Constructing these bridges and walkways required the transport of many tons of lumber and materials to remote sites—an extraordinary undertaking for an all-volunteer workforce largely composed of dedicated community members in their seventies. Members of the Norwood Trails Advisory Committee approached this monumental task with determination and pride, steadily advancing the project despite the physical demands and limited resources. Progress was steady but slow, and the sheer scope of the work threatened to stretch the timeline far beyond initial expectations. That trajectory changed dramatically one Sunday with the arrival of Greg Pitts, Express Shop Manager at Clay Subaru. Known among colleagues and friends for his hands-on expertise, mechanical aptitude, and tireless work ethic, Greg came prepared with a chainsaw and a quad, ready to contribute in any way possible. From the moment he joined the team, his presence transformed the pace and efficiency of the operation. Fallen trees were quickly cleared, access routes improved, and long-standing obstacles were removed. Recognizing the need for a better system to move heavy materials, Greg devised an innovative solution: a makeshift "freight train" created by towing multiple Gorilla carts behind his quad. This improvised transport system allowed volunteers to move lumber, tools, and equipment swiftly and safely along narrow trail corridors that had previously required hours of manual labor. When constant use caused equipment to break under strain, Greg stepped in once again—rewelding fractured handles and damaged axles to keep the operation running without interruption. Through his ingenuity and perseverance, what once seemed impossible became achievable. Multiple water crossings were completed in record time, including an impressive 47-foot bridge that now stands as a testament to the team's collective effort and Greg's pivotal role. Projects that had been expected to take months were finished in a fraction of the time, allowing volunteers to redirect their energy toward further improvements along the trail. Remarkably, Greg's extensive contributions were made while maintaining a demanding full-time schedule at Clay Subaru. Despite professional responsibilities and personal commitments, he consistently made time to serve his community, never hesitating to lend his skills wherever they were needed. His willingness to step forward, solve problems, and support fellow volunteers exemplifies the highest standard of civic engagement. Through his dedication, creativity, and selfless service, Greg Pitts helped transform a challenging infrastructure project into a lasting community asset. His leadership and impact extend far beyond the bridges he helped build, strengthening Norwood's trail network and inspiring others to get involved. In recognition of his exceptional commitment and positive influence, Greg stands as a truly deserving recipient of the Outdoors MVP honor.
Blazing Trails - Mark N
Since 2017, the Norwood Trails Advisory Committee has played a central role in redefining outdoor access throughout the Town of Norwood. Through thoughtful planning, sustained volunteerism, and strong community partnerships, the committee has helped establish and connect at least eight distinct trail networks, creating a comprehensive system that invites residents and visitors alike to explore the town's natural landscapes. This transformation marked a significant turning point in Norwood's conservation history. For decades, progress in preserving and developing open space had been limited. The town's last major land acquisition for public use occurred in 1982, leaving few opportunities for meaningful expansion. That changed in November 2016, when several new open spaces were secured through Community Preservation Act funding. These acquisitions sparked a renewed commitment to environmental stewardship and laid the foundation for a new era of trail development, public access, and community engagement. At the forefront of this movement was longtime Norwood resident Joe Greeley, who led the effort to establish the Norwood Trails Advisory Committee. His leadership galvanized volunteers, municipal partners, and community stakeholders around a shared vision: creating an interconnected trail system that would serve residents of all ages and abilities. Working alongside him, fellow resident Joe Barrett emerged as a driving force behind the project. Dedicating more than 20 hours each week, Joe meticulously mapped, cleared, and blazed a continuous 22-mile loop encircling the town. This ambitious undertaking linked neighborhoods, conservation areas, and existing pathways, ultimately forming what is now known as the Tiot Trail System. Through their combined efforts and the dedication of countless volunteers, Norwood quickly gained recognition as a regional leader in equitable outdoor access. The expanding trail network reflected a forward-thinking approach to land use—one that prioritizes environmental sustainability, public health, and community connection. Residents gained new opportunities for recreation, reflection, and exploration, while the town strengthened its commitment to preserving natural resources for future generations. As the trail system matured, however, one critical element remained absent: clear, informative kiosks at major trailheads. Without them, visitors lacked essential guidance on trail routes, safety, and environmental awareness. Recognizing this gap, Eagle Scout candidate Yash Shah stepped forward to address the need as part of his service project. Demonstrating exceptional initiative and leadership, Yash designed and constructed three permanent kiosks for the Father Mac, Ellis Field, and Meadow Street trailheads. Rather than relying solely on family or friends for financial support, Yash approached the project with professionalism and determination. He negotiated a cost-effective lumber supply with a local company and actively sought sponsorship from Norwood businesses. His persistence, organization, and maturity drew widespread admiration and underscored the value of youth leadership in community development. Yash's efforts soon caught the attention of Oscar LiDonni, General Manager of Clay Subaru. Recognizing both the importance of the project and its strong alignment with Subaru's Love Promise commitment to community and environmental responsibility, Oscar chose to fund the initiative in its entirety. His support ensured the successful completion of the kiosks and reinforced Clay Subaru's role as a committed community partner. Since then, Oscar has continued to strengthen Clay Subaru's connection to Norwood's outdoor spaces, supporting initiatives that enhance access, education, and conservation. Together, the contributions of volunteers, civic leaders, youth advocates, and local businesses have helped shape a trail system that reflects Norwood's values and aspirations. The story of Norwood's trails is one of vision, collaboration, and sustained commitment. From land preservation and trail blazing to youth leadership and corporate partnership, each chapter builds upon the last—creating not only pathways through forests and fields, but enduring connections among the people who care for them.
BIDMC Lank Cancer Center- Needham- Thanks Subaru Loves to Care program - Anna M
Dear Subaru Loves to Care and the Leukemia & Lymphoma Society, BIDMC Lank Cancer Center in Needham is deeply grateful to Subaru for their generous gifts to our cancer patients. These thoughtful contributions bring comfort and joy during a challenging time, reminding our patients that they are supported by a caring community. Subaru’s commitment to making a difference truly shines through, and we are honored to partner with such a compassionate organization. Thank you for helping us spread hope and positivity to our patients. Patient Voices: “A high five and a hug from me! What a great day! This is so cool—I love presents! All the gifts and my good news today that my cancer is shrinking—I’m so very grateful!” “So appreciative of being thought about—every little bit helps! The heart blanket is just perfect to cozy up with!” “I have always driven a Subaru—this makes me so happy and I will let them know next time I am in!” Subaru's kindness truly makes a difference in the lives of those we care for. Thank you for bringing smiles and hope to our patients at the Needham Cancer Center. We are very grateful- BIDMC Cancer Center leadership team. Dr. Kelly Bodio Downey, Anna Marinilli and Holly Dowling
Rescuing Cats in Our Community - Kirstin G
Neponset Valley Humane Society is an all-volunteer, shelter-free humane rescue organization. Among our many services, we are proud to offer our community our Senior-to-Senior program. Many seniors spend significant time alone, and NVHS helps to alleviate their loneliness by placing senior cats with senior citizens in our community. We support them with home visits, medical care, and food assistance. Our seniors and senior cats form loving bonds that are beautiful to witness. NVHS is also proud of our foster family network, which provides care for companion animals, abandoned and abused animals, and feral cats and kittens. NVHS’s application process ensures the best chance of providing our rescued cats with “fur”ever homes. We understand the devotion members of our community have to their pets. When possible, we provide support to help keep pets in their homes, and when necessary, we take in cats that can no longer be cared for. We also find new homes for rescued cats, and we trap, neuter, and release feral cats— the only humane way to help feral cats and decrease the feral cat population. Our programs work together to provide the most humane care for the cats in our community. We greatly appreciate Clay Subaru's support of our mission—every donation we receive brings us one step closer to a day when every companion animal has a loving home.
New glasses - Sheila D
We cannot thank Clay Subaru enough for their contribution towards a new specialty pair of glasses that John was in need of, but could not afford. Now John is singing "I can see clearly now the rain is gone" (literally, he is a character!) Now instead of seeing shadows down the hall, John is calling out everyone's name again!
THANK YOU FROM LLS, CLAY SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients across the country. On June 17th, Clay Subaru personally delivered these items to patients. These blankets, patient care kits, and messages of hope provide warmth and comfort to cancer patients during treatment. Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families!
Clay Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Norwood, this is a harsh reality. Helping others strengthens communities, which is why Clay Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Clay Subaru have helped nearly 900,000 children and adults in urgent need. On 01/08/2025, Clay Subaru donated 504 coats to Head Start Brockton. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Thank you for aways brining the fun with your support! - Rachel C
When it comes to delivering the fun at our Inspiration Gala, we know we can always count on Clay Subaru to bring the magic! For the second year in a row, Clay Subaru stepped up as our incredible Swag Bag Sponsor — and once again, they knocked it out of the park! Each one of our guests walked away with a swag bag bursting with exciting goodies, unique keepsakes, and sneak peeks at what’s ahead — all thanks to Clay Subaru’s generous support. We’re so grateful for their partnership. When we needed something special to remind our guests just how appreciated they are, we knew exactly who to call. Thank you, Clay Subaru, for always bringing the fun with your support!
Supporting local Girl Scouts! - Rebekah W
Junior Troop 83174 of Norwood would like to recognize and Thank Clay Subaru for supporting Girl Scouts. Clay Subaru made our troop feel like part of the Clay Subaru family. We look forward to many collaborations in community.
Supporting Self Help Head Start Preschool - Jennifer R
Clay Subaru of Norwood is an extraordinary example of caring for their community! I have had the pleasure to witness this amazing organization first hand in the past couple of years. They have had such a powerful influence on so many and have a gift for recognizing a need and jumping in to help. From assisting with food insecurities by volunteering to bag food to distribute to struggling families in the area to starting a "Back to School" drive for our children in the community who are not eligible for many of these programs they have been AMAZING! Clay Subaru has been outstanding for supporting the needs in the community and understanding the importance of learning for our small children who have many barriers that can get in the way of success. In addition to supporting our low income families at Head Start preschool with food support and supplies for the classroom they took it a step further and recognized the need for new Winter coats for our children for the past two years. The impact on a child living in poverty to be able to pick out their very own brand new coat is profound, something that many of us take for granted but Clay Subaru understands and has been a very hands-on participant in making an impact on these children and we are forever grateful for their support. Clay Subaru is an exemplary example of loving and caring for their community. Thank You to all of the Clay Subaru team for making a difference !
